Scalability vs 11x: The ultimate B2B lead generation comparison!

Benedicte Rivory
July 4, 2025

What if an AI solution, despite effective communication, only scored 2.3 / 5 on Trustpilot? This reality is prompting many teams to explore other options, such as Scalability.

In this Scalability vs 11x face-off, we untangle marketing promises from concrete performance to help you choose the tool best suited to your needs.

Scalability vs 11x, a quick comparison

Tool Customer Reviews Highlights Weaknesses
11x.ai 2.3 / 5 on Trustpilot - 24/7 automation
- Promise of scalability without increasing headcount
- Integration with platforms such as IBM watsonx
- Very negative customer feedback
- Generic e-mails
- Rigid annual contracts
- Questionable lead qualification
Scalability 4.9 / 5 on review platforms - Hybrid approach (tech + AI + experts)
- Fast, proven ROI
- High lead quality
- Fully customized strategy
- Price on request

11x and the challenge of 100% autonomous AI

11x and the challenge of 100% autonomous AI

11x.ai has made a remarkable entrance with a radical and promising proposal. The solution features "Alice", an AI Sales Development Representative (SDR), programmed to prospect 24/7.

The aim is clear: to increase the number of sales operations without increasing staff numbers.

With funding from Andreessen Horowitz and Benchmark, the company promises a software execution of formidable efficiency, highlighted by its partnership with IBM.

The idea of fully automating search, personalization and appointment scheduling is an attractive one. In theory, sales teams are freed up.

What are the features and promises of 11x?

👉 24/7 autonomous agents: specialized AIs (SDR, telephone) who prospect and follow up without interruption

👉 Multichannel : manage email, calls, LinkedIn and other networks to reach your prospects wherever they are

👉 O ut-of-the-box integration: synchronize with your CRM and marketing platforms without the need for development

👉 Continuous learning: automatic improvement of scripts and sequences thanks to real-time interaction analysis

👉 Announced performance gains : up to +30% qualified meetings and up to -50% cost per lead

11x: What do users think?

However, user reviews of 11x.ai users paint a very different picture.

Many customers report results that fall short of their expectations. They describe generic emails and a lack of real personalization, according to multiple published reviews.

11x negative reviews

A major sticking point is the qualification of leads. Clear negative responses, such as "no thanks", are counted as "positive responses".

This practice has been criticized by users, as it distorts performance evaluation.

Worse still, rigid annual contracts, with no trial period, would lock in customers. The discrepancy between the marketing pitch and the value delivered has led some to compare the affair to an "AI Theranos moment" - this start-up promised to revolutionize blood analysis before being exposed for fraud.

Scalability: A hybrid B2B approach

Scalability homepage

Unlike the all-automated model, Scalability presents a distinct approach. Scalabilty is SaaS + AI + human expertise + native integration into your CRM!

The aim is not to replace humans, but to enhance their capabilities and leverage the best of all formats for better B2B results.

From the outset, experts take the time to understand the objectives and nuances of each sector to design a unique approach, as customers confirm. This ensures relevant messages and ultra-qualified leads.

"Scalability is all about strong expertise, on-the-spot support and lots of fun." Léo Rousselière, Sales Director @Sopht

This method produces tangible, measurable results. It is the fruit of a corporate culture that values practical intelligence and empathy as much as technology, according to its manifesto. For growing companies, such alignment is a major asset.

A multi-channel strategy designed for integration

Modern prospecting needs to be integrated. Scalability understands this. The platform integrates natively with existing stacks such as HubSpot CRM.

The multi-channel strategy is an important pillar for real results in B2B prospecting. LinkedIn campaigns, calls, personalized emails and manual tasks complete the sequence.

The pillars of effective prospecting

The success of a campaign is not based on a single factor. It's the result of a complete methodology.

  • A mastered full-funnel strategy.
  • Human support for powerful messages.
  • Cutting-edge technology to harness intention signals.
  • Smooth integrations to consolidate the sales ecosystem.
The pillars of effective prospecting

Conclusion: Choose controlled growth

Choosing between Scalability and 11x isn't just about selecting a tool: it's about laying the foundations for your long-term strategy. 11x may be attractive for its high level of automation, but some feedback points to grey areas. Scalability, on the other hand, combines proven technology with human expertise to guarantee clear, measurable results.

Opt for the serenity of a customized approach, built on :

  • Reliable technology tested by over 100 startups and scale-ups
  • Human expertise to fine-tune each campaign
  • Transparent performance indicators to guide your growth

Ready to transform your sales pipeline into an engine for sustainable development?
👉 Discover Scalability

💥 Download the sales action plan template
Benedicte Rivory
Bénédicte Rivory delivers bite-sized playbooks and actionable insights that sharpen your outreach, helping you connect faster and close more deals.
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