A guide to the best alternatives to 11x in 2025

Benedicte Rivory
June 27, 2025

Only 17% of sales reps achieve at least 90% of their lead quota. Yet companies like 11x are already transforming lead generation with more efficient, cost-effective AI SDRs (AI-automated sales representatives).

But 11x isn't for everyone. Selecting the ideal alternative to 11x.ai is crucial when your team wants to industrialize its prospecting without compromising its budget.

With innovative features, varied feedback and more affordable options, the AI SDR market now offers tailor-made solutions for every business context.

The 3 best alternatives to 11x are :

  1. Scalability
  2. Jazon (Lyre)
  3. Luna

Top 5 best alternatives to 11x

1. Scalability: Synergy between human and artificial intelligence

Scalability emerges as a premium alternative to 11x by combining AI SDR technology with human strategic support.

As an expert in intelligent prospecting, Scalability designs, deploys and optimizes customized multi-channel campaigns.

Scalability benefits

Ultra-customized strategic approach with human expertise

✅ Continuous performance optimization

✅ Integrated multi-channel approach

✅ Convincing results with up to 40% increase in qualified responses.

"Scalability enabled us to accelerate pipeline generation and therefore ARR very quickly." Hugo Travaille, Head of Sales @Oneflow

Special feature: unlike 11x, which is fully automated, Scalability combines AI and human expertise for optimum performance.

Disadvantages of Scalability

❌ Prices on request

Discover Scalability

2. Jazon (Lyzr)

Jazon is the very first downloadable "AI SDR" developed by Lyzr AI. Based on the Lyzr Agent Studio platform, Jazon automates the entire prospecting cycle: prospect research, personalized e-mail generation, multi-channel follow-up and appointment setting - all based on analysis of web behavior and intent signals. It integrates with the main language models (GPT-4, Claude 3, Gemini Ultra, etc.) and can be deployed locally to guarantee data confidentiality.

Jazon AI SDR

Advantages of Jazon

✅ Intent-based intelligent prospecting

✅ Local deployment (on-premise)

✅ Automated follow-up and reminders

✅ Extended compatibility

Disadvantages of Jazon

❌Complex installation and configuration

❌ Dependence on local infrastructure‍

❌ Limited standard features

❌ Single language support

3. Luna.ai

Luna.ai is an all-in-one AI platform for B2B prospecting that automates lead generation, e-mail personalization and appointment setting via its AI agent "ORBIT", capable of thinking, reasoning and planning each sequence to maximize response rates.

luna.ai

Advantages of Luna.ai

Direct access to a database of over 275 million verified contacts

AI ORBIT agent capable of reasoning about the customer journey and adjusting outreach strategy

Instant personalization of e-mails from prospects' LinkedIn profiles and websites

Automatic DNS configuration

Disadvantages of Luna.ai

Free plan limited to 100 leads per month

❌Rapidlyhigh costto ramp up volume (Starter at $120/month for 300 leads, Starter Plus at $360/month for 1,000 leads).

❌Noon-premise deployment, total dependence on publisher's cloud

❌Interfaceand documentation in English only

4. Apollo.io

Apollo.io is an all-in-one sales intelligence and B2B prospecting platform. It combines a database of over 210 million contacts and 35 million companies with sequence automation (e-mail, call, LinkedIn), data enrichment and analysis tools, to drive the entire sales cycle from a single interface.

Advantages of Apollo.io

✅ Extensive database: access to over 210 million contacts and 35 million companies.

✅ Multi-channel automation

✅ Integrated data enrichment

✅ Analysis and reporting tools

✅ Native integrations

Disadvantages of Apollo.io

❌ Credit model

❌ Cumulative cost

❌ High learning curve: many features to master

❌ Extremely limited free plan

5. Salesforge

Salesforge is an outbound sales platform that combines human intervention and AI agents to automate cold prospecting campaigns. Thanks to the "Frank" AI agent, it personalizes e-mails on a large scale, manages multi-channel follow-ups and ensures optimal deliverability via IP rotation and integrated warm-up.

salesforge

Salesforge benefits

Dynamic personalization of e-mail sequences by the AI Frank agent

Automatic warm-up and IP rotation to maximize deliverability

Centralized management of e-mail, LinkedIn and cold calling campaigns from a single interface

Unlimited storage of active and historical contacts

Primebox™ plan consolidates responses and optimizes follow-up

Salesforge disadvantages

❌Pricinglinked to the number of active contacts, which can become costly for large volumes

❌Gettingto grips with AI agent and advanced settings requires training time

❌DNS configuration(SPF, DKIM, DMARC) required to optimize deliverability

❌Noon-premise option, total reliance on Salesforge cloud

❌Advancedreporting and integration featuresreserved for higher plans

The final comparison: 11x.ai and alternatives

Solution Base rate Key benefits Constraints
11x.ai From $600/month Total automation, voice calls High cost, rigidity
Scalability Made to measure Human expertise + AI Price on request
Jazon 0-+$1000/month minimum Safety, customization Limited connectors
Luna.ai 0 - $1500/month Database, deliverability Essential features
Apollo.io 0 - $149/month Comprehensive platform, B2B data Learning required

Conclusion

Alternatives to 11x.ai now offer solutions tailored to every business context, from startups to international companies.

Scalability stands out for its hybrid approach, Luna.ai for its accessibility, and Jazon for its enhanced security.

The optimal choice depends on your business maturity, budget and strategic objectives.

The issue today is no longer whether to adopt an AI SDR, but which alternative to 11x will maximize your commercial return on investment.

Ready to revolutionize your prospecting? Discover Scalability

💥 Download the sales action plan template
Benedicte Rivory
Bénédicte Rivory delivers bite-sized playbooks and actionable insights that sharpen your outreach, helping you connect faster and close more deals.
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