Nearly 64 % of 11xAI users on Trustpilot give it just one star, a striking contrast for a solution touted as the spearhead of AI-based prospecting.
This statistic begs the question: how can a tool touted for optimizing your appointments generate such a high level of frustration?
Between promises of productivity gains and more mixed feedback, we've scrutinized each review to extract its concrete strengths and hidden weaknesses. At the end of this tour d'horizon, you'll know exactly whether 11xAI deserves a place in your sales toolbox - or whether it's better to look elsewhere.
What is 11xai?
Launched in 2022, 11xai relies on AI-based commercials, also known as AI SDR. In concrete terms, 11xai has two assistants to automate sales and commercial tasks: Alice and Julian.
These AI SDRs promise to manage everything from prospect research to appointment setting.
Alice: 11x's sales assistant
Alice takes care of outbound prospecting by automating :
→ Detect qualified leads via your CRM
→ Researching information on target companies
→ Message personalization
→ Follow-up with multi-channel reminders
Julian: The AI telephone agent
Julian, for his part, handles the calls by ensuring :
→ Natural conversations in real time
→ Qualifying leads according to customer criteria
→ Adaptability in exchanges
→ Automatic synchronization with your CRM
The promise? Agents who work in total autonomy, without predefined scripts or constant supervision.
What are 11xai's rates?
11x does not communicate its prices publicly.
According to TrustPilot, customers are talking about €5,000 to €10,000/month, with a mandatory annual commitment.
No free trial and no early-out clause. ❌
A rather rigid model that poses problems when results are not forthcoming. It becomes difficult to explore new options before the end of the commitment.
11x reviews: what customers say
A quick overview of 11xai reviews.
Positive reviews
Some customers were won over during the demos. The intuitive interface, Alice's search functionalities and the integration with Salesforce/HubSpot are often mentioned.
A user testifies:
"Paddy from 11x was very professional and gave me a great demo of Alice. The product looked really powerful, especially for searches."
Alice's research tools are impressive. She knows how to search and find relevant information.
On the technical side, the connection with CRMs such as Salesforce and HubSpot seems to work well, according to the reviews on 11x.ai. Data synchronization is fluid and poses no technical problems.
Another customer confirms:
"The product makes a good impression", especially for its "search capabilities".
Negative opinions on 11x
Unfortunately, the majority of reviews report recurring problems that undermine 11x's reputation.
Weak personalization. The messages generated lack naturalness. A customer recounts:
"The emails were generic, without any personalization and we didn't get any meaningful response."
Sending non-personalized or badly personalized e-mails kills your prospecting. Your prospect can't feel special if the same message is sent to 1,000 other recipients!
Misleading stats and results. Several users have complained about metrics that distort results. For example, "no thanks" are counted as positive responses, which distorts the results.
Contractual problems. Termination conditions are problematic.
"I wanted to cancel after 2 months. They ignored all my messages while continuing to charge me."
Results below expectations According to testimonials, 11x struggles to deliver qualified leads. High failure rates(70-80% according to former employees!), overly generic emails and low ROI are common themes.
A customer who said he was investing around €10,000 said:
"What I got were copy-and-pasted emails and no real leads, with 'no thanks' counted as positive responses."
Scalability, the best alternative to 11x
Scalability is the best alternative to 11x for the French market. This agency combines AI and human expertise for customized, ultra-personalized prospecting campaigns.
Unlike 100% automated solutions, Scalability offers :
✅ Personalized support with sequences that generate truly qualified leads
✅ Optimized, cutting-edge multi-channel campaigns
✅ Direct integration with your CRM
✅ Real-time adjustments
Scalability stands out for its recognized sector expertise, total performance transparency, contractual flexibility and native integration with French market tools.
Comparison: 11x vs Scalability
The verdict on 11xai
Despite attractive marketing, customer reviews reveal major flaws: limited personalization, dubious metrics and poor customer service.
💡 To sum up: automating prospecting is a real challenge. But the choice must be made on concrete results, not just on ambitious promises.
Ready to boost your prospecting with a tailor-made approach?
FAQ
What does 11x AI do?
11x offers two AI agents (Alice and Julian) to automate B2B prospecting, from lead identification to appointment scheduling.
What does 11x AI do?
The company develops stand-alone virtual SDRs for sales teams, with CRM integration and multi-channel management.
Who is the founder of 11x AI?
Hasan Sukkar, who stepped down as CEO in May 2025 following controversy.
Where is 11x AI?
11x AI moved from London to San Francisco in July 2024, establishing its headquarters at 677 Harrison Street, San Francisco, CA 94107. The company also maintains UK offices at Brickfields Workspace, London, E2 8HD.
Is 11x worth it?
On Trustpilot, many users report inflexible contracts, disappointing results and high rates with no guaranteed return on investment.
